Valentine’s Day is synonymous with the gift of flowers, and has been for more than 100 years. The 14th of February is a day of symbolism, love and celebration.
From the traditional bouquet of roses, red roses to personalized flower arrangements, our Valentine’s Day gift options and flower bouquets are sure to surprise your loved one on this special day.
Valentine’s Day is undoubtedly the most important day in the world for sending flowers, cards and gifts, but have you ever wondered where this tradition comes from and why we send flowers and gifts?
The history of Valentine’s Day
The history behind the day of love and its patron saint is shrouded in mystery.
There are two major origin stories attributed to Valentine’s Day, stemming from different cultures.
In ancient Rome, a pagan holiday was celebrated every February in honour of Juno, the goddess of marriage and women, nowadays more popular under her greek name: Hera. On February 14th, young roman women would place their names in a massive jar. The city’s bachelors would them pick one at random, and would then be paired with the young woman for the remainder of the festival. Most of these pairings would amount to marriage, as the young couples would fall in love or find deep friendship after spending time together.
Christianity brought a different point of view to this celebration, originating in the martyrdom of three religious figures, all named Valentine or Valentinus. The most popular of the legends recounts the tale of a 3rd century roman priest named Valentine, who went against Claudius II’s orders for the sake of love. The emperor had declared single soldiers more useful than married ones, and had therefore forbidden the marriage of young roman men. Saint Valentine saw this as an injustice and continued to perform wedding ceremonies for the roman youth, and was beheaded for his disregard of the Emperor’s decree.
The popular phrase “From your Valentine” is attributed to a different Saint Valentine, who was imprisoned for his religious beliefs under an earlier roman Empire. He had fallen in love with the daughter of a prison guard and would write her letters, signed: Your Valentine. He is therefore credited with the first Valentine’s note!